A lot of channels listed the films that compete with Bhairava even before the day of Release. Finally Parthipan's Kodita Edaigalai Nirapuga is the only movie that competes with Bhairava.
Pathipan made a controversial advertisement for his movie. Today's Newspaper is headed with a ad of Pathipan's Movie detailing,"100 boules of Kesari can be made out of a single pack of Rava. A split of very little amount of Rava will help Crores of Ants to fill their stomach. This tagged news created a huge buzz.
Parthipan who was about to release his movie last may, but the movie had no reception during the time. He waited for the time and decided to release it along with Vijay's Bhairava. At this time, Is it right for parthipan to create this kind of Controversial words in his ad?